On The Economist’s website is a sponsor’s puff from Accenture.
Let’s put aside the problem that the article about business excellence is a single, degraded image of text, with an unreadable embedded graphic, immediately making it clear that Accenture doesn’t care enough about website accessibility.
Instead read, if you can without falling unconscious, the content. Does it remind you of anything? It sounds to me very much like the deliberately obscure and often meaningless pretentious twaddle of postmodernist ‘texts’.
Here’s an example:
Accenture’s global services lines took up the challenge of understanding the contribution that capability mastery in key functional areas makes to achieving high performance (Our services lines consist of professionals organized internally along functional lines including Strategy, Supply Chain Management, Human Performance, Customer Relationship Management, as well as cross-functional groups such as Information Technology) . The central insight from these studies is that each high performer masters a highly select set of business processes and resources that we define as a “distinctive capability”. Unparalleled excellence in this set of functions constitutes a unique business formula for achieving competitive advantage. Lower performers, on the other hand, fail to achieve this mastery across a range of functions
that is the price of admission to even above-average performance.
Straight out of dack’s Web Economy Bullshit Generator, don’t you think? As far as I can tell, it is claiming that to do well you need to know what you’re doing. and people pay lots and lots of money for Accenture’s advice. Apparently.
If you want more in the same vein, try The Postmodern Essay Generator
